AUDIENCE INFORMATION

Ben Guiles is a husband, father, and the founder of Carnivore USA. He spent 13 years touring as a musician before leaving the road for his wife and two kids. During a rough patch early in that transition, he found the carnivore diet through a video that crossed his feed. He wasn't trying to lose weight, he was looking for something he could control. Instead, he found mental clarity he hadn't felt in years. He's not a perfect carnivore and never claims to be. Ben pushes back on the strict, rules-heavy side of the diet world: use the seasoning, fall off, get back on, no purity tests. What started as his own way of feeling better turned into Carnivore USA, a community and hub built around products and people he actually uses and trusts. Outside of carnivore, Ben also runs Red Banana Studio, a video production company, so storytelling and building things people actually want to engage with is second nature to him. But Carnivore USA is personal. It started by accident, just from sharing what worked for him, and it's grown because people finally felt welcome to do it their own way.